TCL becomes title sponsor of GT World Challenge Asia Esports Presented by Tarmac Works

24 November 2020

Fast-growing consumer electronics company and leading player in the global TV industry, TCL Electronics, is the new title sponsor of GT World Challenge Asia Esports Presented by Tarmac Works.

The brand’s logos will appear on screen and in game throughout the championship’s final two rounds, which take place at Spa-Francorchamps later today (November 24) and Suzuka on December 8, while a new ‘TCL Driver of the Year’ award will be presented following the season finale.

Henceforth, the series will be known as TCL GT World Challenge Asia Esports Presented by Tarmac Works.

Founded in 1981, TCL now operates in over 160 markets globally. According to Sigmaintell, TCL ranked second in the global TV market in terms of sales volume in 2019. TCL specialises in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.

TCL represents the second major sponsorship collaboration for SRO Motorsports Group’s new Asian sim racing series, which also counts Tarmac Works as a presenting partner.

The regional esports championship brings together professional and amateur real-world and virtual drivers from across Asia and the south Pacific who compete at five events on Assetto Corsa Competizione – the official game of GT World Challenge Asia Powered by AWS.

Each round’s two 60-minute races – one for sim racers, the other for real-world drivers – can be watched live anywhere in the world via SRO Motorsports Group’s Twitch and GT World Youtube channels, while Mandarin commentary is available on Huya and iQIYI’s dedicated Chinese broadcasts.

Kevin Wang, CEO of TCL Industries Holdings Co., Ltd. and TCL Electronics: “Sports are essential to TCL’s global branding strategy. We are thrilled to be partnering with SRO Motorsports Group to offer exciting games to fans around the world.”

The penultimate round of 2020’s TCL GT World Challenge Asia Esports Presented by Tarmac Works begins this Tuesday at 19:40 HKT.