DIXCEL extends Fanatec GT World Challenge Asia Powered by AWS agreement

DIXCEL extends Fanatec GT World Challenge Asia Powered by AWS agreement

High performance brake pad and disc specialist DIXCEL has reaffirmed its commitment to Fanatec GT World Challenge Asia Powered by AWS by extending its official partnership for another three years until the end of 2024.

The Japanese manufacturer has been a loyal supporter since the pan-continental series’ inaugural 2017 campaign and in spite of its enforced hiatus over the last two years. Now, with the effects of the global pandemic abating, SRO Motorsports Group’s Asian championship will return to action at Sepang on May 20-22.

2022’s six-round schedule includes four events in DIXCEL’s homeland, which collectively comprise the new, standalone Japan Cup.

DIXCEL takes its name from the fusion of ‘Deceleration’ and ‘Excellence’, the perfect description for a company that translates all it learns from competing in high-level motorsport to its performance road car products.

Its advanced braking technology is commonplace in Japanese and Asian motorsport, with its products used in Super GT and the Asian Le Mans Series amongst others. DIXCEL’s quality is also recognised by teams and manufacturers competing at the highest levels internationally.

Masahiko Ida, DJ Holdings CEO and founder: “We have always been a passionate supporter of SRO Motorsports Group’s Asian project and were eager to maintain our existing relationship after patiently waiting for high-level GT racing to return to the continent. The Japan Cup’s addition to this year’s calendar came as a welcome surprise given our strong market presence in the country, but we have always seen Fanatec GT World Challenge Asia Powered by AWS as the best opportunity to further expand our regional footprint. And to that end I am delighted to see the championship returning to Malaysia as well as visiting Indonesia for the first time this year.”

Benjamin Franassovici, championship co-director: “SRO Motorsports Group has an array of long-running agreements across its various series but I cannot think of a more enthusiastic partner than DIXCEL, which has been with us every step of the way in Asia. Indeed, their logos have adorned our race cars since Day One. It’s a privilege for the championship to work with such a respected company and one known across Asia for the quality of its braking technology. We look forward to building on our strong relationship over the next three years.”

DIXCEL’s branding will appear on all GT3, GTC and GT4 cars contesting the 2022 campaign.

Suzuka, Fuji, Sugo and Okayama follow the opening round at Sepang before Indonesia’s new MotoGP venue, Mandalika, closes out the season.